People who suffer from frequent heartburn can’t enjoy the things they love: from chocolate to pizza to just getting a good night’s sleep. But it doesn’t have to be this way.
We wanted to create a campaign for Nexium 24HR that asks people who suffer from frequent heartburn one simple question: can you imagine a world without heartburn? The resulting television spots and print ads bring those imaginative worlds to life before showing the benefits of taking Nexium 24HR.
ROLE: LEAD ART DIRECTOR, CONCEPT, DESIGN
CLIENT: NEXIUM 24HR
AGENCY: GREY NEW YORK