With a team including social strategists, account people and creatives, I was a member of a multi-day "war room" that tracked social conversation and responded to mentions. Within 24 hours of our launch we have seen some fantastic traction on Social. We were #1 trending story on Facebook the day after the launch. Also been a top story on Wired, The Verge, Tech Crunch, Business Insider, CNET, Time, Masahable, Ad Age, Ad Week and many more including 'Ad of the Day' on The Drum and 'Pick of the Day' on Creativity Online. We've been also seen over 1.1 mm views on Facebook and over 156k on Youtube. An increase of 5.3% leaving us at 82.2 positive brand sentiment.
ROLE: ART DIRECTOR
AGENCY: MCCANN NY