Can you imagine a world without heartburn?
Client
Nexium 24HR
Role
Lead Art Director,
Concept & Design
Company
Grey NY
The Ask & The Approach
People who suffer from frequent heartburn can’t enjoy the things they love: from chocolate to pizza to just getting a good night’s sleep.
But it doesn’t have to be this way. We wanted to create a campaign for Nexium 24HR that asks people who suffer from frequent heartburn one simple question: can you imagine a world without heartburn?
The resulting television spots and print ads bring those imaginative worlds to life before showing the benefits of taking Nexium 24HR.
Behind The Scenes
