Peace on 5th
Client
Microsoft
Role
Art Director for Social
Company
McCann NY
The Ask & The Approach
As a member of the "Peace of 5th" launch team's multi-day "war room," my role involved tracking social conversations and responding to mentions to boost awareness and interest.
Working alongside social strategists, account managers, and creatives, our objective was to analyze trends and engage with the audience in real-time to maximize the campaign's impact.
This required a keen eye for monitoring online discussions and crafting strategic responses to drive meaningful interactions.
The Result
Within 24 hours of our launch we have seen some fantastic traction on Social. We were #1 trending story on Facebook the day after the launch.
Also been a top story on Wired, The Verge, Tech Crunch, Business Insider, CNET, Time, Masahable, Ad Age, Ad Week and many more including 'Ad of the Day' on The Drum and 'Pick of the Day' on Creativity Online.
We've been also seen over 1.1 mm views on Facebook and over 156k on Youtube. An increase of 5.3% leaving us at 82.2 positive brand sentiment.
